Danish city, business, coastal and nature tourism is a billion-dollar industry; and presents great potential for business ideas contributing to innovation, digitalization, and sustainable development. Tourism is an industry where one meets joyful people and has the opportunity to scale a business to the whole world. The hub offers start-ups and a way into the tourism market, and a chance to accelerate and scale ideas and businesses.
Partnerships strengthen the start-up ecosystem
We bring together the national ecosystem for entrepreneurs in partnership with the tourism industry.
Hub for Innovation in Tourism is a partnership between Dansk Kyst- og Naturturisme, MeetDenmark og Dansk Storbyturisme – Wonderful Copenhagen, Destination Nord, Visit Aarhus, Destination Fyn. The initiative is co-funded by European Social Fund Plus and the Danish Board of Business Development.
In 2024, tourism in Denmark had a turnover of DKK 168.5bn and accounted for 149,000 full-time positions.
We help start-ups develop and scale
Our Startup Accelerator helps entrepreneurs accelerate and scale business ideas with potential in tourism. In a 5-month programme, start-ups develop the business idea through testing, validation, and feedback on its market potential. Attendees get an individual advisor, are coached by specialists and meet other start-ups, potential customers, and business partners.
Learn more about Startup Accelerator
I’m quite a big fan of the Startup Accelerator as it’s tailored to the individual start-up. Here it is the box that is supposed to fit us, and not vice versa. The most rewarding thing for us has been access to a strong panel of advisors. Not only for sparring, but also person-to-person training. So, actual help with how – and not just what.
Josephine Piplits, TripDoodler
Attracting new innovation to tourism
HUb for Innovation in Tourism aim to strengthen innovation and entreprenurship in the Danish Tourism.
Since 2021, HIT has been working to accelerate startups and the development of new products and experiences. Solutions that can also make a difference for established tourism companies.
We inspire new solutions
We attend events as TechBBQ, ITB Berlin and host meetups and community events. We offer start-ups the opportunity to network and participate in our accelerator, startup-corporate matchmaking and other acitivities that will inspire new business ideas.
Contact
If you want to hear more about the hub and our offers, please call or write to Heidi Kristina Dahl Larsen, email hda@kystognaturturisme.dk, phone +45 26 43 02 20